IMMORTALIZING AN ICON IN VR
HOW WE MADE IT HAPPEN
We worked with UA and our friends at RED Interactive to reimagine Steph’s journey as that of an operating system underlying the new game of basketball. When we thought about the most immersive way to bring fans into Steph’s OS, a VR experience made all the sense in the world.
Two artists, 150 colors, 300 hours, and thousands of brushstrokes later, fans across social media were pulled into a VR Arena. The experience was completed with hand-crafted digital portraits of the legend himself coming to life with music and animation.
It was important to UA that we made the experience accessible to all of Steph’s fans. We did this by creating:
360° videos of the experience for YouTube and Facebook that fans could experience on social.
Short-form content for social posts and stories.
Mixed reality video to show the experience coming to life.
A VR viewing pop up for Steph’s biggest fans in Oakland along the Warrior’s championship parade route.